Press release, case studies, more information


A new survey has revealed record numbers of British men are embracing selfie culture - experimenting with grooming trends and even the odd bit of cosmetic surgery to boost their confidence and help them feel like their best selves online.

Exploring the rise of extreme male grooming in the UK, commissioned a YouGov survey of 1,000 British men.

Survey results

We asked men to tell us what they did to take care of themselves on a day to day basis, why they thought it was important to look good and whether they’d ever consider going under the knife.

1 in 4 young men want to look better on social media than anywhere else

Our survey has revealed that one in four UK men aged 18-24 feel that it’s more important to look good on social media than anywhere else, with looking hot on Instagram or Facebook prized more highly than on holiday, at work and even in the bedroom!

1 in 10 British men say they would consider ‘selfie surgery’

Extreme measures? One in ten UK men would consider undergoing a cosmetic procedure to look their best online.

Fighting the ‘Dad Bod’

A third of all fathers with young children also want to look good on social media and would consider cosmetic surgery to improve their online image. According to the British Association of Plastic Surgeons, ‘dad bod’ bellies fuelled an ‘epic’ 20% rise in male liposuction in 2015.

“Oh Grandad, what big eyes you have!”

It’s not just the young ones who are at it - our survey also reveals that one in ten retired men would also consider surgery to look good on social media.

Men want to look more masculine

The areas men would most like to change are those typically associated with masculinity - toned torsos, full hairlines and bulging biceps. 21% of men aged 25-34 would also like to improve the appearance of their genitals!

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“Definitely not."
“Potentially, yes."
“I already have!"


Further Information:

For more information about the survey and for exclusive content, please contact Rob John at JBH – or on 01604 211 227

About is the largest provider of gift experiences in the UK, with experiences ranging from thrilling driving days, pampering spa breaks, gourmet Michelin dining, relaxing European breaks and everything in-between. For more information, please visit:

About the Survey: All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 982 men. Fieldwork was undertaken between 3-4 April 2017. The survey was carried out online. The figures have been weighted and are representative of all GB men (aged 18+).


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