Looking for things to do in the West Midlands? Visit the wondrous region and discover cultural hubs in bustling metropolitan cities, unearth the region’s industrial heritage or plan a rural retreat in some of the West Midland’s quieter corners. Whatever you’re looking for, the West Midlands is a beautiful blend of vibrant cities and picturesque countryside. Uncover hidden gems in Birmingham’s Jewellery Quarter, explore the majestic heaths, wetlands and ancient woodlands that inspired JRR Tolkien to write the iconic The Lord of the Rings novels or perhaps enjoy a spot of retail therapy. From dining out to exciting attractions and blissful breaks, you won’t be short of new adventures in the West Midlands.